Model Marketing Plans
Q: Where can I find template marketing plans?
[Tracey Mathieu, MsTMathieu@aol.com]
- You can also try the Napkin Plan: New Framework For Creating An Internet Marketing Plan
For Small And Medium Size Businesses, http://www.netrageous.com/reports/nplan.html
"Simply stated, a "Napkin Plan" is a business and marketing plan which
you can create on a napkin. It provides brief answers to key questions you need to answer
to be successful. It takes advantage of the "80-20" rule: It allows you to gain
at least 80% of the benefits of business planning with about 20% of the effort.
Most business plans are much too complex to be useful as real working tools to achieve
success. Most businesses simply create plans which sit on a book shelf (and sometimes keep
investors or bankers satisfied). They aren't used on a day-to-day basis by company leaders
as working plans to achieve success."
[Ken Showalter, Onthenet@advocacy-net.com]