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The Battle For Internet Consumers:
How Companies Must Change To Win

Mary Modahl, Forrester Research

November 10, 1999, 7:00 am, Hyatt Regency Bethesda

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What: Demographics? Psychographics? The new way to segment customers is Technographics, according to Forrester Research. Built on interviews with
more than 250,000 Americans, Technographics divides consumers into 10 sharply identified segments based on differing attitudes toward the Net. The Battle for Internet Consumers looks at the ways in which consumer behavior on the Internet is changing.

And what does this mean to a netpreneur? Understanding how different consumers will use e-commerce can help you shape company strategies, uncover market opportunities and enable you to plan for change in this fast changing industry.

Join us for an informative presentation from an industry expert, followed by an interactive Q&A session and learn about companies who have done a good job of appealing to mainstream consumers, and see how .coms must prepare to fight for survival as the competition from traditional companies heats up.

Who: Mary Modahl
Vice President of Research,
Forrester Research, Inc.

Email your questions in advance

When: November 10, 1999
7:00 am  Networking, Registration, Coffee & Doughnuts
8:00 am  Program starts
Where: Hyatt Regency Bethesda
Waterford/Lalique Room
One Bethesda Metro Center
Bethesda, MD  20814
Ph: 301-657-1234

By car: pay garage on site
By Metro: Bethesda (Red line))

Map showing the event location
Interactive directions to the event

Why: The Netpreneur Program is here to make a difference and the best way to do so is to talk with you and hear about your successes, problems and issues affecting your business. These informal networking and information sessions give netpreneurs the chance to exchange ideas, experiences and knowledge. And, they give us the chance to meet you!

Think of each session as an informal opportunity to stop in, meet us, meet other netpreneurs, and gain ideas for your net-centric business. Registration is typically limited to approximately 250 with first available seating given to netpreneurs and aspiring netpreneurs. The description of your company is, in essence, your ticket to attend as space is available. If you are a netpreneur, please make sure your company description covers the netcentric nature of your business or your business idea.

Cost: Made possible at no charge to the netpreneur community by the Morino Institute Netpreneur Program.

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