Glenda M. Dorchak, joined Value America in August 1998 and became President and Chief Operating Officer in October. She is responsible for running the daily business results operations within Value America with specific focus on marketing, advertising, technology product merchandising, financial and service product marketing and sales.

Prior to joining Value America she was with the IBM Corporation beginning in Vancouver, British Columbia in 1974. While at IBM Canada, Glenda held management and executive positions in sales, administration, marketing and distribution. In 1989, she became the National Sales Executive for the IBM Direct telesales division and she began a decade-long focus on all aspects of managing direct response marketing and sales teams.

In 1993, Glenda left IBM to become a founding executive with Ambra Computer Corp. based in Raleigh, North Carolina. This start-up build-to-order personal computer manufacturer was launched as an independent business by IBM to compete with direct PC manufacturers Dell Computers and Gateway 2000. Glenda was responsible for creating the business operations and leading the sales, service and direct marketing divisions. After Ambra, she joined IBM’s Personal Systems Group division and became Director, IBM PC Direct Sales. She subsequently held a variety of PSG executive assignments including Director of Marketing, North America; Director of Channel Marketing and Director Small and Medium Business Sales North America.

With Value America, Glenda is able to draw on her experience in database marketing, direct response and business operations management. Using the broad-reaching power of the Internet and intense focus on customer service, Value America is driving to build the largest e-tailing company in the world.

Before his career as a lawyer, LaFever was a management information consultant with Andersen Consulting, the world's largest consulting firm. He was also founder and CEO of Caritas Concepts, a telecommunications services company, as well as co-founder of Integrated Technology Associates, a developer of technology to provide multiple telephone line, electronic storage and plain paper print capabilities for existing fax machines.

An experienced CEO and corporate board member, she is a business publishing pioneer, having founded both TechNews Inc., now Post-newsweek Business Information Inc., publishers of Washington Technology and TechCapital magazine; and the Washington Business Journal. She remains an advisor to TechCapital and also to Alley Cat News. Esther maintains a wide network throughout the technology industry among industry analysts, policy makers, innovators and executives.

An internet strategist, she is an advisor to the Netpreneur Program of the Potomac KnowledgeWay and to Mindshare. She also is an advisor to the Women's Growth Capital Fund, Washington, DC; Novak-Biddle Venture Partners, Reston, VA; and is a member of the senior advisory board of the Northern Virginia Technology Council. In 1997 she was Washington's Business Woman of the Year and earlier was named to Washingtonian magazine's list of Washington's 100 Most Powerful Women.