and Validating Market Opportunities
Hilton, Washington, DC
Research for New Ventures
Bill Rus, Venture Analytics, Inc.
slide presentation about market research, new product validation
and competitive intelligence for new ventures and corporate growth
to Optimize the Marketing Section of Your Business Plan
by Mike Grandinetti, MarketSoft
presentation of key marketing strategy issues, including goals,
historical lessons, underlying analysis, and tips on presentation.
to sites where you can find market data and other industry
information, including links to many prominent research firms and
Strategy: Techniques for Analyzing Industries and Competitors
Michael E. Porter:(Free
framework to assess industries, understand competitors and choose
and Market Analysis Techniques
by George J. Kress
and John R. Snyder (Greenwood Publishing Group; 1994)
key techniques for forecasting sales and analyzing markets, as
well as methods for identifying the potential in markets,
procedures for segmentation, and market analysis tools.
Good Hard Kick in the Ass: Basic Training for Entrepreneurs
by Rob Adams (Crown; 2002)
“systematic destruction of misconceptions” entrepreneurs have
about starting a company, based on the principal of market
Driven Strategy: Processes for Creating Value
by George S. Day (Free Press; 1999)
formulating and implementing competitive strategy "in the
trenches" at the business-unit level.
the Tornado: Marketing Strategies from Silicon Valley's Cutting
by Geoffrey A. Moore (HarperCollins; 1999)
the market dynamics behind the hypergrowth of high-technology.