four perspectives on international business
going global: challenges
& opportunities
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On the international side, we worked hard at the Economic
Summit in Okinawa this July to establish something called
the Digital Opportunities Task Force (DOTF) with the idea to galvanize
and catalogue, on an international basis, a framework for dealing with
international electronic commerce and bridging the digital divide. We
felt strongly that for this type of approach to work, there needed to
be private sector participation, so we have assisted and successfully
negotiated a framework that allows businesses and non-governmental
organizations to be participants in this task force. In most of the G7
countries, there are groups that provide a role for synthesizing and
integrating business input for that effort. This is very important
because there are a lot of potential players, in this field. The World Bank is trying to do things, and the entire United
Nations system is trying to make itself relevant for
developing countries that would like to be part of the New Economy.
It's important for them to understand the right things to do, and, for
that matter, the things they should avoid doing. This Digital
Opportunities Task Force is going to provide a good opportunity for
that type of dialogue.
The last thing I want to mention is that the State Department
views itself as an advocate for US business and economic interests
around the globe. That's one of the most important reasons why we have
embassies all over the world, and we want to be of service to
businesses large and small. That doesn't mean we'll know every answer,
but it does mean, in most instances, that we can perhaps steer you in
a direction where you can get the answers you need quickly. We
understand that for small companies it can be very costly getting
information, and that's why groups like Netpreneur.org are very
important. We hope that we can be a resource for you in that way.
In conclusion, I just want to say that we have a good
opportunity in the year ahead to concretize the partnership we've been
developing through our various working groups. I'm very pleased to be
invited here, and I look forward to trying to answer some of your
questions.
Mr.
LeBlanc: Thank you, Ambassador Larson. It's my pleasure now to introduce Maurice Tosé, Chairman, CEO and President of TeleCommunications
Systems. Mr. Tosé founded TCS in 1987 and has led its
growth to a run-rate of $40+ million in annual revenue today. Mr.
Tosé has over 20 years of experience in providing technical solutions
to operations research techniques in engineering, telecommunications
and complex data processing systems.
maurice tosé: one company spreads its wings
Good
morning. Thank you very much for the opportunity to be here. Let me
start by describing what TeleCommunications Systems is today, how we got there and how
international business has factored into the process.
We are a publicly traded company, having gone public August 8,
2000. We made it through one of the windows when the IPO market was
open. Because of that, I can say that the analysts’ forecast for our
revenue this year is in the mid-50s, so we're at more than $40 million
in revenue. We began as an 8(a) company. I mention that because, as an
entrepreneur, you have to be thick skinned and not take “no” to
mean no. People said that you could never move from an 8(a) company to
become a publicly traded one, but we graduated from the 8(a) program a
couple of years ago.
Going into the 8(a) program, our approach was that we would
learn from the experience, then go into other things. Our game plan
was voice/video/data all coming over one media, and that was going to
be over wire line. The only thing that's changed is that now it's
voice/video/data over wireless or wire line, celestial or terrestrial.
Today, as a publicly traded company, we are a leader in the area
called “intelligent messaging.”
Short messaging is where we began, such as when you use your
phone to get your voice mail or to get information or content sent
from the Web. Our products are in over 25 different carrier networks
around the world. Here in North America, our customers include VoiceStream
and Verizon,
and we have customers in the Caribbean, Latin America, Australia and
New Zealand. We bring anything from the Internet through a wireless
Internet gateway, if need be, to a phone, pager or palm device, and we
format it for that device. We don't care if it's HTML, XML or CHTML as
long as it's structured data so we can query it and bring it through
to your device. In Europe, short messaging is a phenomenon that
represents almost 15 billion messages today. It hasn't caught on here,
because in Europe there's one standard called GSM which has the
built-in ability to originate messages from your phone. In the US,
however, we have four different standards: GSM, CDMA, TDMA and
cellular MPS. With the exception of GSM, they don't have the ability
to originate messaging, although that's coming now. VoiceStream,
Verizon and AT&T
are in the process of launching or have launched the ability to
originate messaging from your phone.
With the acquisition we announced on November 15 of a company
in Seattle called Xypoint,
we become the leader in location-based information with their service
called Enhanced
911. If you originate a distress call, we handle the call
and route it to the nearest public safety facility to handle. What
does that mean? Some of it addresses some privacy issues because, when
you turn on your phone, you're connected to a network and we know
where you are within a certain radius. We know what tower you're
talking to and what sector you're in. Phase two, which is mandated by
the FCC, is going to bring it even closer so we're going to know
within a much smaller radius, and some networks are choosing GPS, so
it's going to get even closer.
We'll provide intelligent messaging with opt-in eCommerce and
mobile commerce. You won't be spammed, but let’s say that you're a
shopper near a Nordstrom's. If you opt in, you can get a message on
your cell phone saying, “There's a sale going on. Here's a
coupon.” Or you can send a message asking, “Where's the nearest
ATM or gas station?” On and on and on, putting intelligence in
messaging. Our products reside deep within the carrier's networks
where all that intelligence is housed.
That’s a bit of a commercial, but it provides some
understanding of where we are today. We began by doing federal
government contracting. The plan was to begin by integrating other
folks’ products, then move into building our own products. The plan
was to start with the Department of Defense (DOD), go to other federal
agencies, then go commercial and to the home. That's what we've been
executing on.
We learned a lot working with the government. The federal
government is a great incubator of technology. Lest we forget¾and we had to explain this to investors when we were out on the road¾this
whole thing called the Internet came from DARPA and a federally-funded
program process. Lest we forget, a company called Qualcomm
is all about spread spectrum technology which came from work with the
DoD. And, lest we forget, a company called Network
Solutions used to be an 8(a) company. The CEO didn't know
what he had and sold it to SAIC,
I believe, for something between $4 million and $6 million. We know
the rest of the story about what SAIC did with Network Solutions. In
the Washington area especially, the federal government is a good place
to spur leading edge technology.
From day one, our customers have been the special operations
and intelligence communities. There are things we learned there, such
as the security that goes into the handset, etc., that goes into our
products. What I'm getting at is that you can leverage what you have
to better your position.
In doing business overseas, we began with some of our DoD
customers by installing secure networks throughout the Middle East for
the central command and a host of other things. That led us, in 1999,
to AT&T and its largest customer, Citibank,
which wanted to have a Y2K continuity of operations network in case
there were failures in some of the foreign countries they operated in
throughout the Asian-Pacific region, Africa and some of Europe.
AT&T and Citibank tried to get the big companies to do this, but
no one would accept the task of getting it done in the specified
timeframe.
As an entrepreneur, and being a small company, you sometimes
look at an opportunity and say, “This is one we can't pass up, even
if we kill ourselves trying to execute.” In five months we performed
a monumental task. I believe it was about 23 different countries
throughout Asia-Pacific region, from Vietnam to Indonesia, Malaysia
and India¾I
think we touched almost every country in the Asia-Pacific, as well as
countries in the Middle East, Africa and into Europe. Five months of
negotiating landing rights to be able to transmit. It's not an easy
thing to do, especially in that timeframe. There was a clock ticking
at the back end that said you have to get this done by December 31.
We took the experience we had from the federal government,
leveraged it with AT&T and Citibank and convinced them that we
could do this; then, we did it. When we completed it, it was the
largest private satellite network in the Asia-Pacific region. The
things we learned helped us on subsequent trips to Africa and
elsewhere. The Department
of Commerce has regional offices that are there to help US
companies. They can often be a good source of resources to validate
the right people to talk to, and who are the wrong
people to talk to. There are a lot of wrong people to talk to who can
cause you to spin a lot of cycles without getting very far for your
efforts.
We have since further levered that satellite experience. As I
mentioned, our business model hasn't changed much from
voice/video/data over wire line. The only thing that's changed is that
now it’s voice/video/data over wire line and wireless, celestial or
terrestrial. We began as an integrator of other people’s products
and moved into our own products. When President Clinton went to
Nigeria several months ago, I accompanied him¾not
on Air Force One which I had hoped for, but through a very circuitous
route. We were there for the signing of a contract with the state of
Jigawa in Nigeria in which we are providing broadband satellite
Internet access. One of the important aspects of this was that it
involved one of the first loans that had recently been guaranteed by
the Export/Import Bank into Nigeria. This opens phenomenal
opportunities for us with satellite to do wireless local loop, then to
bring our products to carriers in this market. In addition, we'll soon
be going into Equatorial Guinea doing similar satellite work to
provide Internet access, wireless local loop and a host of things that
we learned from the federal government side.
Now, for those of you selling commodities, I can't say too much
about getting commodities sold into different countries, other than
it's not an easy thing to do. It's a lot of block and tackling, and a
lot of it is the same things we do here in the US. We tried to locate
near our customers, which is difficult, and you need to leverage
partnerships. We leveraged AT&T to get Citibank on the terrestrial
side and on the cellular PCS side. We leveraged a relationship with Lucent
Technologies in which we co-own code, but we own the
intellectual property that makes short messaging and some other things
happen. You can't cut that kind of deal with Lucent today because they
want to be their own software powerhouse. We began a process in 1995
in which we were able to strike a relationship that I call “Lucent
detachment” of sorts. Our plan was to be very close with Lucent.
They invited us to events they normally wouldn't invite outsiders to.
Our plan was always to focus on more than Lucent, however, and now we
are branching out. Lucent continues to be a good partner. Without them
and their sales force around the world, we wouldn't have exposure to
some of these foreign countries. When Lucent goes in to sell
infrastructure, they ask the carrier what they want. Short messaging?
Wireless Internet Gateway? Over the air activation? Prepaid? Those are
our products. Lucent then brings us in because we know these products
better than they do, so we're there to close the deal. The customer
begins to get a relationship with us, and we use that to go to the
next step.
One other thing is important, and I'm not going to tell you
anything you don't know, but foreign cultures are different from US
and Western culture. For example, “yes” is not always yes, and
“tomorrow” is not always tomorrow. We looked at Nigeria and said
that it's one of the most corrupt countries for doing business. We
said that there were some things we weren't going to do. One, we
didn't use agents. It’s one of those things that you want to avoid.
We also said that the deal needed to be guaranteed, and that's the
reason for the involvement of the Export/Import Bank deal. It was very
important for us to get that guarantee. We told the governor that we'd
love to do these other things with them, but, first, we've got to have
a track record established of responsible and prompt payments. In some
cases, “tomorrow” took several months. It takes patience, and some
of the same things that apply here. I tell people it usually takes
twice as long and three times as much money to do what you hope to
accomplish.
In
closing, I'll just say that there is a lot of opportunity out there.
It's a brave new world, and we're going to have to look beyond the US.
Globalization is a fact of our offerings. It is an opportunity because
many countries want to deal with the US, but you will not always deal
with a level playing field. We've been to China for a number of years
with our products running in trials in Gwango province, but some
Europeans don't play by the same rules that we play by. They do things
a little differently, so they've had a little bit more acceptance. In
places like Singapore, which we affectionately call Singapore, Inc.,
there's an intertwining of businesses that are really owned by a few
controlling families. It’s not a level playing field, but you can't
avoid it because globalization is occurring. Thank you.
[continued]
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