Managing for Shareholder Value
in the Age of the Internet
26, 2000, 5:30 p.m. - 9:30 p.m.
Marriott Wardman Park, Washington, DC
the Video Clip
Moore is a Managing Director with The Chasm Group, a
consulting practice based in California that provides market
development and business strategy services to many leading
high-technology companies. He is also a Venture Partner with Mohr
Davidow Ventures, a California-based venture capital firm
specializing in specific technology markets, including e-commerce,
internet, enterprise software, networking and semiconductors. As a
Venture Partner at Mohr Davidow, he provides market strategy
advice to their high-tech portfolio companies.
His first book, Crossing
the Chasm, initially published in 1991, adds compelling new
extensions to the classical model of the Technology Adoption Life
Cycle. He introduces his readers to a gap or "chasm"
that innovative companies and their products must cross in order
to reach the lucrative mainstream market. A revised edition was
released in July 1999 to update industries and case-study
companies. The sequel, Inside
the Tornado, published in 1995, provides readers with insight
into how to capitalize on the potential for hypergrowth beyond the
chasm. This second book sorts out how the market forces behind the
Technology Adoption Life Cycle demand the need for radical shifts
in market strategy. The Gorilla Game, Geoff's third book, was originally released in
March of 1998 with a revised version, including a new chapter on
internet investing, released August of this year. This book was
co-authored with Chasm Group managing partner and high-tech
marketing strategist Tom Kippola, and stock investment guru and
BancAmerica Robertson Stephens analyst Paul Johnson. The
Gorilla Game combines the methodology Moore introduced in Crossing
the Chasm and Inside the
Tornado, with Johnson's stock market valuation models and Wall
Street expertise, and Kippola's high-tech investment experience.
To view an interactive video clip of this presentation, go to Eloquent,
Prior to founding
The Chasm Group in 1992, Geoff was a principal and partner at
Regis McKenna, Inc., a leading high-tech marketing strategy and
marketing communications company. For the decade prior, he was a
sales and marketing executive at three different software
He holds a
bachelor's degree from Stanford University and a Ph.D. from the
University of Washington, both in literature, and served as an
English professor at Olivet College.
Geoff is a
frequent speaker and lecturer at industry conferences and his
books are required reading at Stanford, Harvard, MIT and other
leading business schools.
is an East Coast affiliate of The Chasm Group. Since its inception
in 1989, INSTEP has been an entrepreneurial advisory firm focused on
the needs of technology companies. Throughout INSTEP's history, it
has partnered with senior executives from many companies to provide
market and product strategic guidance, management advisory and
operational services. INSTEP engages the senior management of firms
to develop and execute corporate strategies that arise from market
realities and recommendations based on market, competitive,
investment and technology trends. INSTEP focuses on advising
companies in creating strong positions in targeted growth markets to
change the competitive landscape. This is done by defining and
bringing to market compelling whole products based on sound
architectures, breakthrough technologies and strong partnerships.
For further information see www.instep.com.
Keane, Executive Vice President,
Aether Systems, Inc.
Keane was appointed Executive Vice President, Corporate Development,
in September 2000. Before this appointment, Mr. Keane served as senior vice president, business affairs
since joining us in August 1999. Mr.
Keane is responsible for mergers and acquisitions, strategic investments, joint ventures and new
strategic business initiatives. From February
1998 until August 1999, Mr. Keane was chief financial officer for Management Information Consulting, Inc., a
technology consulting company. Prior
to that, Mr. Keane spent ten years as an investment banker with Smith Barney Inc. Mr. Keane received a B.A.
in history and mathematics from Cornell University and an M.B.A.
from Harvard Business School.
President and Chief Customer Officer,
Angie Kim is Co-founder, President
and Chief Customer Officer of EqualFooting.com. Angie oversees all
customer touch points, including marketing partnerships and
customer service. Angie co-founded EqualFooting.com in June of
1999 with two colleagues from McKinsey and Company, where she was
an Engagement Manager and a member of the leadership group for the
e-commerce practice. Prior to joining McKinsey, Angie was a
litigation attorney at Williams and Connelly and a clerk for Chief
Judge Wilkinson of the U.S. Court of Appeals for the Fourth
Circuit. She graduated magna cum laude from Harvard Law School
after serving as editor of the Harvard Law Review for two years.
Angie also graduated from Stanford University with Highest Honors
and Distinction and was the Phi Beta Kappa graduation speaker.