List Posting Tips
The purpose of this note is to talk
about the types of posts that are appropriate for
Ad-Marketing. List guidelines can also be found on the
Ad-Marketing homepage under Review List
Guidelines. Both the
list guidelines and this 'types of posts' doc will be incorporated
into a FAQ. Suggestions are welcome and encouraged! Please send
suggestions for either of these docs to Mitch.
As a quick reminder, the Ad-Marketing list is a place to discuss Internet
advertising & marketing issues and opportunities. On the list
are start-ups, established cos, service providers &
consultants, experts, press, associations, organizations and
Most of us on
the list are interested in both helping others and growing our
business. Ad-Marketing has been created to accomplish both of
these objectives. The trick is to participate in a way that is
consistent with both of these goals.
The following should address
the types of posts that are appropriate and give us all a better
idea of how to participate. You will see that posting tips
below are as inclusive as possible. This is by design to allow as
many folks as possible to participate :)
is appropriate to post to the list?
1. answering a question
2. asking a
3. sharing information
4. asking for referrals
is not appropriate to post to the list?
3. for sale, real estate opportunities
4. shameless promotions
5. posts more appropriate for an individual
than the entire list
What is appropriate to post to
1. answering a
question- this is a
great way to get involved. Offering qualified information,
helping someone or saving someone time is what its all about. The
way to promote your business is through an electronic signature or
SIG, please remember to always include a SIG with your post. If
you need help creating a SIG, please email Mitch
and we'll help you get started.
2. asking a
questions are those related to Internet advertising or marketing.
We are a fairly lenient group, almost anything goes as long its
Internet advertising or marketing related. Example topics include
community, ad models, e-mail marketing, marketplaces.
always be debate about entry level questions on the list. Ad-
Marketing was created to help beginners as well as those more
advanced in Internet marketing. It is our belief that these two
groups learn from each other. It is acceptable to ask an entry
Having said that, it is imperative that you check
list archives and summaries *before* posting. Both areas are found
off the Ad-Marketing homepage. The Summaries
area of the Web site was created to make archives and
list discussions more manageable. If you don't see your question
in either of these areas, feel free to post. If you do see your
topic covered but still want to post, just drop Mitch a note and
we'll figure it out.
When asking a question, ask folks to either respond to you
directly or to the list. When folks respond to you directly, it is
customary to post a short summary of responses. More on summaries
will be included in the upcoming FAQ.
3. sharing information (includes
news, books, articles)- discussing an article or news and then
asking questions to generate discussion is great. Please don't
post articles in their entirety, this violates copyright laws and
makes our lawyers nervous. It is appropriate to post a few lines
or summary about an article and offer a pointer.
4. asking for
referrals- it has
become commonplace for Ad-Marketers to ask for company referrals.
Examples of referrals include advertising & branding agencies,
recruiting firms, web development firms. List referrals can be
found under List
Recommendations off the Ad-Marketing
When asking for a referral, ask folks to respond to you directly.
A summary is then offered to the list and posted to the Web site.
If you need a specific vendor or consultant (i.e.: 'I need some
assistance for a client interested in content licensing and
syndication deals.'), please use the list newsletter. The list
Musings newsletter is published monthly and has a classified
section. Classified ads should be sent to the classified
address with CLASSIFIED in the subject line. Sending classified type
requests to the Musings newsletter keeps the list open for discussion. If
your need is related to Internet advertising & marketing and
can't wait for the newsletter to come out, please send Mitch
and we'll figure it out.
What is not appropriate to post to the list?
1. jobs- there are many sites and
services in the Washington, DC area that specialize in the job
market. One of these services in ActionNet.
ActionNet is for director and above positions.
If you have a
relevant job and have already explored ActionNet, please send a
short note including the opportunity and contact information to
the list classified
address with JOBS in the subject line. Your opportunity will then
appear in the Musings newsletter.
2. events- there are many sites in
the Washington, DC area that provide event calendars. One of the
these calendars is the Netpreneur
If you have a marketing event and have entered it into the regional
calendar, please send a short note including the
opportunity and contact information to the list classified
address with EVENTS in the
subject line. Your marketing event will then appear in the list
Musings newsletter. If you want to extend a special offer to
Ad-Marketers, please drop me a note.
3. for sale, real estate
asking or answering a question, please do not post extensive
details about your business. A two line blurb about your business
is fine, a paragraph or two that includes price points,
testimonials or brochure-ware is not.
The best way to participate
in an e-mail list or discussion group is to offer relevant
information. It is OK to mention what you do but please don't over
plug your product or service. Experienced participants of e-mail
lists and discussion groups highlight what they do but not
necessarily the company they work for. Again, your SIG does the
job of promoting the company. More on this topic will be covered
in an upcoming article: 'How To Participate.'
An example of how to
participate follows, this comes from a recent list post. In this
exchange, David is answering a question about online community
building tools. David's company; iKimbo produces community
building software. You'll note that David's mention of the company
is confined to his SIG:
Are you looking for suggestion on
how to keep a community going or a community solution? Are you
looking for Chat, IM, Bulletin Boards, Mail Lists? There is a
software that does all of the above...
If you are looking for ways
to create a community here are some notes.
Have scheduled events
often with a events calendar. Open chat room won't stay busy on
there own. Moderated topic discussions and guest speaker events
work the best. Daily Chat Sessions also keep people coming back.
If you have a news letter put your event schedule in every issue.
Bulletin Boards are a nice way for people to interact. The
moderator can start it off with several topics and then your
community can keep it going.
Director, Marketing and Sales: iKimbo!
703-904-4150 ext 239
Creating and joining an iKimbo! community is fast, easy and free.
5. posts more appropriate for an
individual than the entire list- has someone requested that folks
respond directly to them? If so, there is no need to reply to that
individual and cc: the list. Is your comment directed more towards
an individual and not the list? If so, please respond directly to
the individual and not the list. Ad-Marketers are pretty good
about not posting "me too" notes to the list.
Mitch Arnowitz - email@example.com
Director, Business Development
Morino Institute Netpreneur.org
o) 703.648.3923 (f) 703.648.3939
"The .org community for .com startups."