Ad-Marketing Group Meets Face To Face To Hear
Intelligent Interactions Team at Local Cyberlounge
The Netpreneur Program's Ad-Marketing Group
had an off-line meeting recently. Attendees met over sandwiches, ice coffee and Talking
Heads music at the Atomic Grounds Coffeehouse
& Cyberlounge. Ad-marketing folks had a special briefing from the
Intelligent Interactions team. Intelligent Interactions is
a local marketing technology company and was just acquired by ad banner network 24/7 Media, Inc.
Additionally, attendees had the opportunity to meet & greet each other. Some of the
Netpreneurs gathered around computers equipped with ISDN access. Other Netpreneurs mingled
with prominent members of the local online advertising scene. Others simply enjoyed the
many Java (of the coffee kind, that is) selections.
Intelligent Interactions CEO & President Yale Brown recounted the humorous story of
how a marketing piece (with a mouse in it) led to his initial contact with 24/7 and the
trying decision Brown had to make about becoming acquired vs. going it alone. He also
outlined some of the fascinating CPM strategies behind Motley
Fool banners (Intelligent Interactions provides technology that powers Fool banners).
Finally, Brown and his team predicted the day that 24/7 would overtake ad network