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Kim MacPherson
compiled a mock tracking report for a recent AdMarketing meeting
on e-mail campaigns. The following report was done for both an acquisition
& retention campaign and includes information for a B2B and
B2C mailing.
Mock
Tracking Report by: Kim MacPherson
Updated
01.19.01
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Paid Acquisitions Mock Tracking Report: B2C mailing |
|
List Name |
Delivered |
Clicks |
Clickthru Rate |
Conversion as % of CTR |
Conversion as % of Total |
Orders |
|
|
|
|
|
|
|
|
|
Yesmail - Exotic Travel |
3000 |
234 |
7.80% |
20.09% |
1.57% |
47 |
|
PostMasterDirect - Title, Gender, Email Exclusion |
3000 |
222 |
7.40% |
21.62% |
1.60% |
48 |
|
DeliverE - Online Shopping |
5000 |
204 |
6.80% |
20.59% |
0.84% |
42 |
|
Xcitemail - Hotline Subscribers |
3000 |
216 |
7.20% |
19.91% |
1.43% |
43 |
|
Mypoints - Sweepstakes |
3000 |
162 |
5.40% |
12.96% |
0.70% |
21 |
|
PostMasterDirect - Browser, Zip, Function, Title |
3000 |
273 |
9.10% |
20.51% |
1.87% |
56 |
|
Free Club - Gender, Age, text vs.html |
3000 |
186 |
6.20% |
17.74% |
1.10% |
33 |
|
Eversave - Shopping |
3000 |
186 |
6.20% |
18.28% |
1.13% |
34 |
|
eGreetings - Geography, Gender, Age |
3000 |
252 |
8.40% |
18.25% |
1.53% |
46 |
|
Priceline.com - Geography, Age, Gender |
3000 |
153 |
5.10% |
16.99% |
0.87% |
26 |
|
Grand Total |
32000 |
2088 |
6.53% |
18.97% |
1.24% |
396 |
|
|
|
|
|
|
|
|
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Mock Tracking Report for B2C mailing |
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Lead Generation Acquisitions Mock Tracking Report: B2B mailing
|
|
List Name |
Delivered |
Clicks |
Clickthru Rate |
Conversion as % of CTR |
Conversion as % of Total |
Registrants |
|
|
|
|
|
|
|
|
|
Data Communications - HTML |
3000 |
72 |
2.40% |
72.22% |
1.73% |
52 |
|
Data Communications - Text |
3000 |
70 |
2.33% |
70.00% |
1.63% |
49 |
|
Decisionmaker/Cahners |
5000 |
136 |
2.72% |
61.76% |
1.68% |
84 |
|
InformationWeek - HTML |
3000 |
68 |
2.27% |
52.94% |
1.20% |
36 |
|
InformationWeek - Text |
3000 |
46 |
1.53% |
45.65% |
0.70% |
21 |
|
Internet.com - Co-Location |
3000 |
103 |
3.43% |
74.76% |
2.57% |
77 |
|
Internet.com - IT Professionals |
3000 |
48 |
1.60% |
56.25% |
0.90% |
27 |
|
Internet.com - Web Hosting |
3000 |
48 |
1.60% |
39.58% |
0.63% |
19 |
|
InternetWeek - HTML |
3000 |
86 |
2.87% |
50.00% |
1.43% |
43 |
|
InternetWeek - Text |
3000 |
52 |
1.73% |
75.00% |
1.30% |
39 |
|
Grand Total |
32000 |
729 |
2.28% |
61.32% |
1.40% |
447 |
|
|
|
|
|
|
|
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Mock Tracking Report for a B2B mailing |
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Paid Retention Mock Tracking Report: B2C mailing
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|
|
|
List Name |
Delivered |
Clicks |
Clickthru Rate |
Conversion as % of CTR |
Conversion as % of Total |
Orders |
|
|
|
|
|
|
|
|
|
Yesmail - Exotic Travel |
3000 |
294 |
9.80% |
24.30% |
1.90% |
57 |
|
PostMasterDirect - Title, Gender, Email Exclusion |
3000 |
282 |
9.40% |
21.62% |
1.60% |
48 |
|
DeliverE - Online Shopping |
5000 |
264 |
5.28% |
35.29% |
1.44% |
72 |
|
Xcitemail - Hotline Subscribers |
3000 |
276 |
9.20% |
29.16% |
2.10% |
63 |
|
Mypoints - Sweepstakes |
3000 |
222 |
7.40% |
19.13% |
1.03% |
31 |
|
PostMasterDirect - Browser, Zip, Function, Title |
3000 |
333 |
11.10% |
25.83% |
2.87% |
86 |
|
Free Club - Gender, Age, text vs.html |
3000 |
256 |
8.53% |
20.70% |
1.77% |
53 |
|
Eversave - Shopping |
3000 |
256 |
8.53% |
21.09% |
1.80% |
54 |
|
eGreetings - Geography, Gender, Age |
3000 |
312 |
10.40% |
24.36% |
2.53% |
76 |
|
Priceline.com - Geography, Age, Gender |
3000 |
223 |
7.43% |
9.87% |
0.73% |
22 |
|
Grand Total |
32000 |
2718 |
8.49% |
20.68% |
1.76% |
562 |
|
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Mock Tracking Report for B2C mailing |
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Paid Newsletter Retention Mock Tracking Report: B2C newsletter
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|
Newsletter Date |
Delivered |
Clicks |
Clickthru Rate |
Conversion as % of CTR |
Conversion as % of Total |
Orders |
|
|
|
|
|
|
|
|
|
8/10/00 |
1616 |
267 |
16.52% |
17.60% |
2.91% |
47 |
|
8/24/00 |
2468 |
281 |
11.39% |
13.52% |
1.54% |
38 |
|
09/07/00 |
2942 |
375 |
12.75% |
11.20% |
1.43% |
42 |
|
09/21/01 |
3038 |
636 |
20.93% |
16.19% |
3.39% |
103 |
|
10/05/01 |
4064 |
926 |
22.79% |
13.07% |
2.98% |
121 |
|
10/19/01 |
4845 |
810 |
16.72% |
21.73% |
3.63% |
176 |
|
11/02/01 |
5211 |
933 |
17.90% |
15.33% |
2.74% |
143 |
|
11/16/01 |
5849 |
974 |
16.65% |
14.78% |
2.46% |
144 |
|
12/07/01 |
4736 |
789 |
16.66% |
21.04% |
3.51% |
166 |
|
12/21/01 |
3549 |
723 |
20.37% |
20.89% |
4.25% |
151 |
|
Grand Total |
38318 |
6714 |
17.52% |
16.85% |
2.95% |
1131 |
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Mock Tracking Report for B2C newsletter |
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