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Email campaigns discussion
AdMarketing had a discussion on email campaigns that featured Mike Rodriguez, Russ Shaw and Kim MacPherson, of Inbox Interactive, Inc.  Following are their comments along with those of other AdMarketers. Click here to subscribe to the AdMarketing list. (last updated 1.24.01)

Discussion introduction- Mitch Arnowitz
Strategy
Execution & Tracking
tracking
average click-through and conversion rates
customer acquisition
testing
how to build an email list
qualifying a list
email Newsletters for AOL Subscribers
mailing to house files
postcard campaigns
Advertising
response rates
"advertising" vs. "sponsorship"
sending marketing messages to newsletter subscribers


Strategy
Kim MacPherson

Kim continues

Execution & Tracking
Russ Shaw

tracking
Therese Haar

Mike Rodriguez

Mike continues

Russ Shaw

Chris Parente

average click-through and conversion rates
Mike Rodriguez
Russ Shaw

customer acquisition
Mike Rodriguez

testing
Debbie Weil
Russ Shaw

how to build an email list
Arnold Kling


qualifying a list
Hollis Thomases
Mike Rodriguez

email Newsletters for AOL Subscribers
Doug Fox
Russ Shaw

mailing to house files
Alison Chandler

postcard campaigns
Debbie Weil
Eric Myers

Patricia Hader

Valerie Voci

Advertising
Russ Shaw
Raj Khera

Christopher Knight

response rates
Patricia Hader, Patricia continues, Patricia concludes
Christopher Knight

"advertising" vs. "sponsorship"
Christopher Knight

sending marketing messages to newsletter subscribers
Jon Lowder
Christopher Knight

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