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Marketing consultant John Verba of ADGRESSION received an email solicitation that got him wondering how Spammers may be giving all email marketing a bad name. His posting on the subject to Netpreneur's AdMarketing list prompted spirited debate from many corners. You can subscribe to the AdMarketing list by clicking here
(last updated 6.28.01)

John Verba started off the discussion:

The End of Permission-Based Email? by: John Verba
After reading John's post, you can follow the conversation by clicking on 'Next in topic'. 

AdMarketing list leader Mitch Arnowitz continued the conversation: 
The End of Permission-Based Email? (Part II)
by: Mitch Arnowitz

And these threads followed:
How do you define permission? by: Mitch Arnowitz

Anne Holland
Deb Goldstein
 
Sharon Tucci

Raj Khera

Christopher Knight

Rosalind Resnick

Opt-in email by: Nick Wreden 
After reading Nick's post, you can follow the conversation by clicking on 'Next in topic'. 

Responding to complaints of SPAM by: Marilyn Keyes 
After reading Marilyn's post, you can follow the conversation by clicking on 'Next in topic'. 

Comments from others on the list: 
Re: The End of Permission-Based Email? (Part II)
by: Kim MacPherson

The State of eMail Marketing by: Jonathan Jackson

How IDG collects email addresses and how permission is obtained
by:
Deb Goldstein

... More from Deb Goldstein 

Drawing the lines on permission email by: Sharon Tucci

How email lists are created and distributed by: Jeanne Jennings

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